Our challenge was to relaunch the iconic piece of footwear. Superstars have been an integral part in street wear fashion for generations and people feel nostalgic about the shoe.
Insight - Superstars have been an integral part in street wear fashion over the years.
Strategy - To use the nostalgia and popularity of the vintage-fashion scene to reach a range of age groups.
Proposition - Timeless
The brief was set by Intermarketing Agency and was a competition amongst our course & we won!
BIG IDEA - SUPERSTAR, SUPER STYLE
Team:
Lydia Martin, Megan Nicholson, Jess Worrall and Glynn Waltham and myself