The challenge was to create an unbranded creative campaign that motivates patients who have experienced one heart attack to commit to taking their medication, whilst maintaining lifestyle changes that help prevent a second heart attack.
Insight - Patients ignore the role of their meds because they’re satisfied with the short-term fix, they therefore remove themselves from the long-term commitment.
Strategy - To give a not-so-little reminder, for those who need it.
Proposition - With you for life
BIG IDEA - HEART IN MIND
A guerrilla style campaign, found in places within life where the heart’s health may be forgotten
This poster will be placed on the back of a toilet door.
