The challenge was to integrate HOMEBASE into people's thought processes when looking for a new kitchen. To reassert the home as the centre of our social lives post isolation, for which the kitchen is key.
Insight - Once out of lockdown, the kitchen will not be the hub of social lives.
Strategy - To create a hub of the home again for everyone to come back to.
Creative direction - Walk into feeling good
BIG IDEA - WHAT MATTERS
After quarantine, everyone will be itching to go back out into social scenes. We want to create a kitchen for them where they feel they want bring the outside, back in.
Storyboard
